Makarska is located in a naturally protected port, sealed from the southeast cape Osejava and from the northwest peninsula St. Peter.

The city amphitheater extends to the slopes of a mountain slope (1762 m), which protects it from the harsh continental climate and a rich Mediterranean vegetation, mild winters, long hot summer with a refreshing breeze. The sun is more than 2750 hours per year, with the air temperature above 20 ° C from June to September, a clear view from June to October has a temperature above 20 ° C.

Makarska according to the last census there are 13,894 inhabitants, and the population density was 360.2 people per sq km. In summer Makarska is visited by more than 15,000 visitors.

Makarska is the most important economic branch of tourism. Geographical location and cultural and historical significance of his is the foundation of the center of Croatian micro-regions – the Makarska Riviera.